Titan was established in the year 1984,^[1] becoming the third Indian watch manufacturer after HMT andAllwyn. Titan formed a joint venture with Timex Group, which lasted until 1998, to set up a distribution network across India. Titan is the 5th largest Watch Manufacturer Company in World.

Products[edit]

TITAN has now become Titan Company Ltd., it is owned and managed by TATA. The company is divided into four divisions - Watches & Accessories, Jewellery, Eyewear and Precision Engineering.^[4]

Watches[edit]

Titan watches account for more than 60% share of the total Indian market and are also sold in about 32 countries through marketing subsidiaries based in London, Aden, Dubai and Singapore.^[1] Titan offers various brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane and the HTSE series. Titan has claimed to have manufactured the world's slimmest wrist watch branded as Titan Edge with a total thickness of 3.5 mm and a movement of 1.15 mm.^[5]

In July 2011, Titan launched the HTSE (High Technology Self Energizer) collection of watches which run on light.^[6]According to Titan, these watches can be charged with as low as 200 lux of light, which makes them chargeable with light even from a candle.^[6] On 16 November 2011, Titan Industries acquired Swiss watch maker Favre-Leuba for Euro 2 million.^[7]

Precision Engineering[edit]

Precision Engineering Division of Titan was started in 2002 to manufacture parts for automotive and aerospace Industries. The product range includes pointers, dashboard clusters like fuel gauge, temperature gauge, gear shift indicators, clocks, injection molded plastic parts, electromechanical assemblies for automobiles and press tool, molds, jigs, fixtures for other industries.